Among the fundamental aspects that distinguish a product or service is good design. giving brands an edge over the competition. It has become essential for every professional across roles - designers, developers, product managers, marketers, CEOs - to understand the strengths of good design and leverage it in the development of products, solutions and services, be it physical or virtual.
This has made it important to understand the foundational aspects of design, its correlation to usability and positive user experiences, and its relevance to the changing market dynamics.
In the second edition of Trench Talk, we bring you design experts from the physical and virtual world to uncover an interesting mix of ideas and perspectives on the power and relevance of design in today’s fast-paced world.
With a focus on Innovation, Brigade REAP is a natural extension of the Groups philosophy to challenge the status quo and leverage technology to deliver greater efficiencies for the group, the industry at large and a better way of life for the customer. The Accelerator Program is being set up with a view to identify and nurture startups from India with a focus on technology that will help the industry while helping the startups scale in a sustainable manner.
Brigade REAP is focused on technology startups in areas relevant to real-estate, retail and hospitality. The sectors range from IoT, nano technology, cleantech and renewable energy, logistics and visual computing.
