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Activate for BootStrapped Startups

The AWS Activate program is for bootstrapped startups incorporated in India that are getting their concepts/prototypes off the ground. If you have a business idea, got incorporated less than 2 years ago with a valid website, and haven’t been previously issued AWS promotional credits, you can apply.

Offer:
For bootstrapped startups: $1000 credit

SaaS Solutions powered by AWS

SaaS Solutions powered by AWS is an initiative designed to enable Startups to try out new and innovative technology solutions built on AWS. These solutions will help startups to improve operational efficiency, increase agility and expand reach to new customers.

MoEngage is an Intelligent Marketing Cloud, built for the mobile-first world. Companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS; with auto-optimisation towards higher conversions, powered by Machine Learning.

More about MoEngage

Offer:
For early-stage startups: 90% off on Premium Package for 6 months
For VC-backed startups: 90% off on Premium Package for 6 months and 1 Named Account Manager

Haptik is one of the world’s largest conversational AI platforms, reaching over 30 million devices monthly. The company helps enterprises leverage the power of AI to automate critical business processes like concierge, customer support, lead generation, feedback, and e-commerce.

More about Haptik

Offer:
For early-stage startups: 30% discount on monthly platform fees for portfolio
companies
For VC-backed startups: 50% discount on monthly platform fees for portfolio companies

CleverTap provides a comprehensive behavioural analytics and user engagement suite that enables brands to identify, target, measure and monetise users across mobile and web. Businesses can design and implement real-time, personalised and impactful strategies for rapid business growth.

More about CleverTap

Offer:
For all startups: Credits worth $3000 to help with their mobile marketing needs (with access to all paid features till the credits are exhausted)

Indusface is an award-winning application security leader with a unique Total Application Security platform that detects, protects, and monitors web applications from hackers. It provides continuous visibility into top exploitable risks, and instant protection against those risks as well as new emerging threats.

More about Indusface

Offer:
For early-stage startups: 14-day free trial + 10% discount on subscription to the
AppTrana-managed WAF product hosted on AWS cloud as a SaaS offering
For VC-backed startups: 30-day free trial + 10% discount on subscription to the
AppTrana-managed WAF hosted on AWS cloud as a SaaS offering







LeadSquared is a marketing automation and sales execution platform that helps businesses increase their customer acquisition, manage their pipelines, and attribute their ROI accurately and completely - to sales, marketing activities, lead sources, products, and
locations.

More about LeadSquared

Offer:
For early-stage startups: Up to 80% discount on first-year subscription; Up to 50% discount on second-year subscription; Up to 50% discount on third-year subscription
For VC-backed startups: Up to 60% discount on first-year subscription; Up to 40% discount on second-year subscription








Simplify360 is the leading digital customer service platform which helps brands and
enterprises ease their social media journey. It has the ability to engage with customers across digital channels and create intelligent workflows to deliver an amazing customer experience.
More about Simplify360

Offer:
For early-stage startups: 1-hour business consultation; 15% discount on product pricing; Free 3 training sessions; Free demo account for 15 days (includes marketing and CRM, download insights, real-time brand performance monitoring and more)
For VC-backed startups: 2-3-hour business consultation; 25% discount on product
pricing; Free demo account for 15 days (includes marketing and CRM, download insights, real-time brand performance monitoring and more); Free 3 training sessions; Free setup; Free 1 competitor analysis report; Free 1 industry insight report

Greytip Software is a leading provider of HR and payroll software solutions in India with 20+ years of expertise in HR process automation and facilitates the processing of over 8,50,000 employee records daily. Clients are able to streamline their HR operations, manage their payroll processes, ensure employee and labour law related statutory compliance.

More about GreytHR

Offer:
For all startups:Special discount of 25% on the monthly subscription of GreytHR (Any plan:Bantam, Welter, Super), applicable for the first year of subscription only.



Shoptimize is an AI-powered brand e-commerce platform that helps marketplace sellers grow online revenues from their own brand website. This includes creation of online store, integration with payment gateways, logistics and backend systems, generating traffic toon line store and driving conversion to actual orders.

More about Shoptimize

Offer:
For all startups: Marketplace sellers: end-to-end brand e-commerce solutions (Enable - Operate - Grow)** - 50% off on the setup fee & up to Rs. 5,00,000 as cash back in the form of digital ad spends to drive e-commerce growth


Freshworks is a leading provider of cloud-based customer engagement software with products like Freshdesk -Customer support help desk, Fresh sales – Sales CRM solution, Fresh release –Agile project management software and more. This makes it easy for teams to collaborate with each other and help provide the best customer experience.

More about Freshworks

Offer:
For all startups:Credits worth $4000 on Freshworks products- Freshdesk, Freshservice, Freshsales, Freshchat, Freshcaller, Freshteam, Freshmarketer, Freshrelease with individual product credits worth $500 and validity of 1 year from date of purchase of first product

Exotel is a leading cloud telephony platform connecting over 10 million conversations daily. They offer an elastic, scalable cloud telephony platform for startups to run reliable voice and SMS communications for their customers, and grow their business.

More about Exotel

Offer:
For early-stage startups: 6000 Credits (Rs. 6000 UsageValue); 3 Agents; 1 Virtual Number; 6-month validity
For VC-backed startups: 10000 Credits (Rs. 10000 UsageValue); 6 Agents; 2 Virtual Numbers; 6-month validity

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