" XIMB's Media and PR cell- IlluminatiX brings to you Communiqué 2020 - The Annual Media Conclave, to be held virtually for the first time, in association with YourStory on 22nd November 2020. This year the conclave will revolve around the theme- “Brand Storytelling.” As Margaret Atwood said, storytelling can never be killed because it's built into the human plan. The best brands are built on great stories. Storytelling has been at the core of marketing for eons. To cultivate the genes of storytelling into the fabric of Xavier Institute of Management, Bhubaneswar, the 7th edition of Communiqué brings to you the many tales that the brands have to offer.
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