Eureka! is an international Business Model competition organized by the Entrepreneurship Cell of IIT Bombay every year. With a total prize money amounting to over INR 5 million, it is regarded as Asia's largest B-model competition by CNN and Thomson Reuters. It holds the unique honour of having been able to inspire B-model competitions across India and elsewhere through its unique format that includes one-to-one mentoring and a transparent judging process. This year Eureka! collaborated with PayU, ICICI Bank and HP. Eureka!'s 2018 edition received over 10,000 entries from India and abroad, along with an increasing focus on the development of minimum viable product.