Technogy Masterclass
Register for Technology Masterclass


Every business goes through several challenges not only at the inception stage but also during the regular course of its operations. With experiences/ideas and insights from similar companies or brands that have undergone various challenges ,a startup/SMB can save valuable time and effort by not repeating them. For the same, YourStory has conceptualized a comprehensive Masterclass on Secrets of Scaling up. Top experts from across the country would share their expertise on4 key components of a business namely Branding, Funding and Finance,Growth Hacks and Technology. The program is specially designed to make each of the topics highly interactive and workable, by way of workshops , realistic understanding of the subject from experts and mentors and doable tips for immediate implementation and execution.


Know More

Take away from the Masterclass

Understand the techniques and tools that Experts have incorporated during their journey to success
Talk about your product and understand how you can leverage and take it to the next level with the guidance from Mentors and Investors
Workbooks, case studies and reference material prepared by experts for future reference.
Network with like minded people, investors and other businesses that can help your business to grow.

Entrepreneurship Development  and Innovation Institute(EDII)

Entrepreneurship Development and Innovation Institute(EDII) is an autonomous society of the Government of Tamil Nadu formed in 2001 to promote entrepreneurship across Tamil Nadu. Located in Guindy, Chennai, EDII-TN is focused on creating an aspirational entrepreneurship and innovation culture amongst all segments, especially youngsters, leading to creation and growth of large number of innovative businesses, especially in the manufacturing sector. EDII-TN supports, trains and facilitates budding & existing entrepreneurs, Startups, MSME clusters, Colleges & Universities in creating an E&I ecosystem, etc. An aspirational and inclusive entrepreneurship and business innovation culture spread across Tamil Nadu with EDII-TN emerging as the State resource hub in education, training, research & practice in Entrepreneurship and innovation. Till date, since inception, EDII-TN has trained 2.33 lakh entrepreneurs in various fields.

EDII-TN adopts a twin edged approach with Entrepreneurship Development and Innovation Facilitation, a process-based life-cycle oriented approach like training, facilitation, mentoring, networking support along with recognition, celebration and documentation of entrepreneurship and innovation across the State. The canvas of EDII-TN is wide. It caters to the Student community, aspiring entrepreneurs, Startups, existing entrepreneurs and MSE Clusters. The entire Life-cycle is defined in four phases such as ideation stage, business planning phase, business launch phase and support for existing MSMEs. Mentorship service is provided and fresh entrepreneurs are attached to experienced industry professionals and entrepreneurs to receive mentoring support during the initial years of the business.

EDII-TN has initiated establishment of low cost manufacturing incubators in various academic and research organizations of the State for catalysing on-going research and development activities of the institutions under Tamil Nadu Manufacturing Business Incubators Program. EDII-TN launched Innovation and Entrepreneurship Development Program (IEDP), a comprehensive program for entrepreneurship and innovation development for all Colleges, Polytechnics and ITIs with an objective to create a positive and dynamic Entrepreneurship & Innovation ecosystem within and around higher educational institutions. Launched in 2016-17, with leading academic institutions in Chennai, Thanjavur, Madurai, Salem, Coimbatore Tiruchirapalli, Tirunelveli and Karaikudi  as regional hubs. Besides, to spread entrepreneurial culture among students and youth, EDII-TN has also executed MoU with The Tamil Nadu Open University to offer online/offline course on Entrepreneurship

EDII-TN has prepared a draft Startup policy under Startup and Innovation Action Plan and submitted to the Government of Tamil Nadu. EDII-TN Tamil Nadu has organised versatile programmes to penetrate starup activities like Startup Pitch fest, student startup activation, Boot Camps, startup payanams, exposure visits, sandbox programmes etc., EDII-TN participated along with startups/innovators in international trade fairs held in India to support the innovative startups to commercialize their product/technology. Mass outreach programmes have been made in DDK and All India Radio for dissemination of information to the general public on entrepreneurship and available supporting services.


2:30 pm -
3:00 pm -
Welcome address
3:15 pm -
Keynote by Mr.Pratik Shah (Founder and CEO,Specsmakers)
4:00 pm -
Panel discussion on Secrets of Branding
with Mr.Sarfaraz (MD-LKS Gold House) and Mr.Sreenivasan (Strategion) moderated by Mr.Balachandar
4:45 pm -
Q & A
5:00 pm -
Tea/Coffee break
5:15 pm -
Workshop on Branding by Mr.Sreenivasan
7:00 pm -
Q & A
7:15 pm -
Brand Talk with Mr.Suhail Sttar (Founder - Basics) and Mr.Sameer Bharath Ram (Super Talkies)
7:50 pm -
Q & A
8:00 pm -
Networking Dinner
Copyright 2019 YourStory Media Pvt. Ltd.